Canada’s Anti-Spam Legislation
Canada’s Anti-Spam Legislation takes effect on July 1st, 2014. The law requires that an email newsletter contains an unsubscribe link and your business contact information (we have always included this info in newsletters we send out on your behalf).
On your part, you need to make sure you have the consent of the person that is receiving the email. Implied consent may be a customer that has provided their email address to you, in the last 24 months, as part of your business relationship with them.
If you are collecting new customer email addresses at your business, please have the customer sign a slip and check a box that states they are aware they will be reciveing email newsletters from time to time. Keep these slips for your records.
Mailchimp (the program that we use to send out your email newsletters): http://kb.mailchimp.com/article/about-the-canada-anti-spam-law-casl/
Canadian Government info: http://www.ic.gc.ca/eic/site/030.nsf/eng/home
If you choose, we can send out a permission email to your customers that will state the following:
“On July 1, 2014 Canada’s new anti-spam law came into effect. In order to follow the legislation, we respectfully request your consent, so that we may continue to share with you, by e-mail, relevant news, events, and promotions from us. We value our clients and want to protect your privacy.
At one time or another, you gave us your email address. We want to make sure that you really want the information and offers that we send, so we are asking for your permission to continue to receive our email newsletters. We don’t want you to miss out on any of our sales or special events, however you will always have the option of unsubscribing from our newsletter by clicking the ‘unsubscribe’ link that is included in every newsletter.
If you no longer wish to receive emails from us, please click the ‘unsubscribe from this list’ link at the bottom of this email.
Please don’t hesitate to contact us if you have an questions.
Email: your email address
Phone: your phone number
Please don’t hesitate to contact us if you have an questions.”