Published on 7/17/2012 by The Editor in: Hosting Reviews Gurus
If you are planning to enter the arena of online marketing, there is one entity you definitely will have to please – Google. Yes, we all are very aware of Google’s fortunate monopoly over the search engine market, and it is imperative that we act channel our online promotion activities in a way that pleases not only our target market but Google too. Wondering what steps you will have to take in order to do so? Here are four essential things you should take care of to enjoy search engine optimization.
Q: I’ve heard that I need keywords in the web site coding. Does Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.
The only thing harder than getting your Website to the first page of the Google search results is keeping it there through all of these aggressive Google updates. You’ve probably noticed that even the “white hat” SEO practices which used to get the job done are quickly becoming old hats.
At the same time, there’s still a few “magic rules” that can keep your site glued to the first page of the Google search results, even if you do nothing else. Let’s check these out, and while we’re at it I’ll give you a “do this starting today” action step for each one so you can see for yourself…
Give visitors the information they’re looking for…
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.
The Pocket Guide to SEO contains everything you could want to know about Search Engines and how to help them find your web site.
Inside you’ll find tips, tricks, general information about search engines, and how you can make them work for you.