Pinterest is currently one of the hottest sites on the internet, exploding in users and fans since its inception in March 2010. With over 6 million active users, Pinterest drives more referral traffic than Google Plus, YouTube and LinkedIn put together, growing to become one of the largest social networking platforms. Given this explosion, it is highly likely that you’ve heard the word “Pinterest” tossed around.
You have to build an audience to cultivate an online community of brand supporters. You have to focus on your existing fans to gain new fans. The more often your fans interact with your brand, the better chance you have at their friends seeing it in their newsfeed and deciding to become a fan as well. Every time someone interacts with your page, it’s free advertising for your brand. That’s right: Free. You don’t have to drop thousands of dollars into Facebook PPC to grow your online community. Just use the 7 ‘A’s of Fan and Follower Acquisition:
A web site creates a focal point for your customers.
In other words, if I meet friends in a bar or a coffee shop, then they will get a certain picture of me through a number of different factors: what I am wearing, what I look like, where we are meeting, what I’m drinking, who I am talking to and about what etc. All of these things give a certain picture of me as a person but it is still a superficial one.