Do I need a website if I already have a Facebook page?
A web site creates a focal point for your customers.
In other words, if I meet friends in a bar or a coffee shop, then they will get a certain picture of me through a number of different factors: what I am wearing, what I look like, where we are meeting, what I’m drinking, who I am talking to and about what etc. All of these things give a certain picture of me as a person but it is still a superficial one.
However, if you come and have dinner at my home then you have a much more complete view of me. You see where I live, the type of house, the décor, the books and music I’m interested in, the decoration and style of fixtures and furniture, what I cook and what I serve for drinks etc etc. In short, you get a much more complete sense of me when you visit my home because it is much more multifaceted.
Social networking sites, discussion forums, Twitter etc are all types of coffee houses where you can a first image of me. My web site, however, offers much more of an insight and is essentially the online equivalent of my home. You need a place to invite people to online
All the other elements are great when used in line with a business’ commercial aims, but you still then need to have somewhere to “invite” friends back to online rather than always meet in proverbial bars / coffee houses. That’s where a web site comes to the fore, bringing all the other elements together as well as contributing in its own right.
Effectively, as you look at the world of social media and the innumerable opportunities that it brings with it, to me it is clear that a web site sits solidly at the core of this activity. Personally, I see it as driving and conducting the online activity that a company undertakes and as the place to develop a community of readers that links from other social media will help grow and promote.